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Saturday, March 19, 2011

Buying a new car? Read this...

Are Car Salesmen Dirtbags?
by Eric Peters


They’re not well thought of, at any rate. But the truth is they’re just salesmen and working the system – which is what it is. And it’s the system that’s cheesy, far more so than the people at the very bottom of the pyramid – the salesmen. These unfortunate men and women are the wait staff of the automotive industry. Usually, they’re paid starvation wages and so rely on commissions – which makes them rapacious by necessity. I think this is a flaw with the system – for all concerned – and if I were The Decider I’d change it so that salespeople were salaried employees and cars were sold just like other consumer goods, with the price clearly stated and not subject to Byzantine back-and-forthing between a financially desperate sharpie and a (usually) not-too-savvy but emotionally involved chum-bait buyer, AKA “the mark.”

Most people might as well walk into the stealership with a “kick me” sign taped to their back. The process is rigged to the advantage of the dealer (note, not the salesman) like a crooked Vegas casino. Or even an honest Vegas casino. There are more ways to take your money than in the IRS code and you won’t even know how badly you just got taken until you’re at home with your new car and it’s beginning to dawn on you just how deep you’re in it. There’s too much weird math, too many variables – and too much going on – for most ordinary humans to deal with.

So, how do you deal with it?

To quote Dr. Strangelove: Mein Fuhrer! I haf a plan!

Rather than sit down with the salesdude and haggle over every little thing – where he has the advantage because he does this every day and you don’t – do your research before you go to the dealer and present them with your best “out the door” price – the car plus whatever taxes/title fees (mandatory) plus destination (legitimate) and that’s it. No BS “processing” or “dealer add on.” Don’t argue. Just say (nicely): I’m interested in buying this car and here’s what I am willing to offer. If you can sell the car at that price, let’s rock. If not, not. Be prepared to walk – especially if he starts The Spiel. Get up and start leaving at that point and tell him (again, nicely) to call you back if he is interested in selling the car at the price you indicated. It’s okay to give up a few hundred bucks more to seal the deal (figure this into your initial offer) but do not budge beyond this.

This negotiating technique gives you the power – not the salesdude. It negates all the techniques they are taught to separate you from your money!

So long as you end up paying a couple (2-3) percent less than sticker, you did okay.


Read more:
http://www.lewrockwell.com/peters-e/peters-e28.1.html

1 comment:

  1. Anyone buying a new car at a dealership should read this recent post, customers' experience that will save you time and money:

    http://www.arlington-toyota-beware.com/

    ReplyDelete