E.L. Rothschild LLC, a private investment company led by Chairman Sir Evelyn de Rothschild and CEO Lynn Forester de Rothschild, today announced the signing of a definitive agreement to acquire a 70% interest in Weather Central, LP (www.wxc.com). The world's leading provider of interactive weather graphics and data services for television, web, and mobile, Weather Central's highly accurate and personalized forecasting offers businesses and consumers a truly unique suite of science-driven weather information products. The company will continue to operate under CEO and founder, Terry Kelly, as well as current management. Financial terms of the acquisition were not disclosed.
Founded in 1974, Weather Central is a global provider of professional on‐air, online, print, mobile, and enterprise weather solutions and forecasting. With 180 employees, including 70 meteorologists, Weather Central provides dynamic weather graphic systems, proprietary forecast models, and dedication to high-quality customer service. Weather Central has secured a leading 46% market share of North America's weather information delivery market for broadcast and media delivering content to hundreds of millions of viewers. It is the largest provider of broadcast and interactive web weather solutions for media companies in the U.S., Canada, and Mexico. Weather Central has more than 400 broadcast television clients in 21 countries worldwide. It provides weather forecasts to millions of users daily by distributing real-time personalized forecasts, interactive maps, and storm warnings based on each user's exact address.
Well-known for its advanced technologies, the company pioneered weather computer graphics systems worldwide and continues to innovate, recently releasing the industry's first 1km high-resolution forecast data set available on-air, online, and for mobile devices. Weather Central has used its hallmark scientific approach to secure customers that include network-owned and operated television stations, independent television stations, newspapers, websites, and individual businesses and consumers. From its headquarters in Madison, Wisconsin and its regional offices in Hong Kong, Beijing, and Berlin, the company's systems provide weather to hundreds of millions of viewers through customer installations worldwide, including those in the U.K., Canada, Spain, Brazil, Mexico, and other countries. Weather Central is also the primary provider of weather technology and delivery to broadcast stations in China.
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http://www.earthtimes.org/articles/press/stake-weather-central-lp%2C1635748.html
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